Knowing what works
How to know which marketing is working: a reality check
If your dashboard and your inbox tell different stories, you cannot say which marketing is working. Here is how I close the loop, from first search to won or lost deal.
Knowing what works
Tracking and attribution in plain words: which marketing brought which enquiry, and which enquiry became a deal.
Knowing what works
Which of your marketing brought your last three deals?
Most agency reports count clicks and conversions, not deals. What an owner needs to see each month, and what tracked to the deal really means.
Knowing what works
What does a digital business analyst do for a renovation company?
A digital business analyst turns a renovation company's job, sales and cost data into one weekly owner report, checks supplier prices and flags jobs at risk early, while people keep every decision.