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A case study from Purrple Orryx

1,800 backlinks. 14 that mattered.

So we built a system that works on the pages buyers and AI assistants actually read. Five weeks in, ChatGPT and Perplexity name us in 7 of 9 weekly buyer checks, up from 2.

Check what AI says about youTalk to Ankur
1,221 websites linking to us14 worth keeping3 sent an enquiry

Every backlink in the link log (Jan 2025 to Nov 2026), and GA4 referral sessions and key events from each linking website, Jul 2025 to Oct 2026.

AI search optimisation means making sure ChatGPT, Perplexity and Google describe your business correctly when a buyer asks for what you sell. For a Dubai events company, we moved the work from link volume to the pages and listings those assistants quote. In five weeks they went from naming the company in 2 of 9 weekly buyer-question checks to 7.

Last updated 5 November 2026

What we couldn't see.

Our SEO looked busy. I went looking for what it was doing for buyers.

  1. 01

    A monthly link report that grew every month. The enquiries didn't.

  2. 02

    I asked ChatGPT who to hire for a corporate event in Dubai. It named our competitors. We were in 2 of 9 checks.

    28 Sep. 9 weekly checks: 7 non-brand buyer questions on Perplexity, 2 of them also on ChatGPT. Perplexity logged out except 19 Oct; ChatGPT signed in from 19 Oct. 5 Oct partial (a sign-up wall blocked 5 prompts), 12 Oct not logged.

  3. 03

    Listings told buyers we were founded in 2023 and did private and social events. AI assistants repeated it.

    Facts AI answers repeated about Purrple Orryx, found by the weekly check. Status checked on the live pages, 5 Nov 2026.

1,809backlinks in the link log
23enquiry actions from all of them in 16 months, every one from 3 websites

Every backlink in the link log (Jan 2025 to Nov 2026), and GA4 referral sessions and key events from each linking website, Jul 2025 to Oct 2026. 1,221 linking websites, 274 visits between them.

3 of 1,221 linking websites sent every enquiry.

The gap was the method, not the people.

What changed when the SEO moved onto our own system.

Same business, same market. The old way, volume links on a slow site, against our system since 28 Sep.

InteractiveClick the options below. Switch between the two. The figures change to that period.

  • 7 of 9weekly buyer-question checks where AI assistants name us

    2 Nov. 9 weekly checks: 7 non-brand buyer questions on Perplexity, 2 of them also on ChatGPT. Perplexity logged out except 19 Oct; ChatGPT signed in from 19 Oct. 5 Oct partial (a sign-up wall blocked 5 prompts), 12 Oct not logged

  • 2.1 sfor the main content to show on a phone, gala dinner page

    Performance score 99 of 100. Google PageSpeed, mobile, gala dinner page, 28 Sep against 2 Nov 2026 (the slower of the two 2 Nov runs; the other read 1.05 s)

  • 20case studies on the website

    Case studies published on the website: none before 28 Sep 2026, 20 live on 4 Nov 2026

  • 40changes approved by a person and published: 14 articles, 26 page fixes

    Changes approved by a person and published, 28 Sep to 4 Nov 2026: 14 articles, 6 title and description updates, 20 page updates

AI assistants naming us, week by weekOut of 9 checks. Higher is better
  • 2 of 928 Sep
  • 3 of 95 Octpartial
  • not logged12 Oct
  • 7 of 919 Oct
  • 7 of 926 Oct
  • 7 of 92 Nov

9 weekly checks: 7 non-brand buyer questions on Perplexity, 2 of them also on ChatGPT. Perplexity logged out except 19 Oct; ChatGPT signed in from 19 Oct. 5 Oct partial (a sign-up wall blocked 5 prompts), 12 Oct not logged.

Wrong facts, found and fixed.

AI assistants repeat what they read. Follow one wrong fact from a buyer's question to the correction.

  1. Step 1

    A buyer asks an AI assistant

    The same kind of question our buyers ask, with no company name in it.

  2. Step 2

    The answer quotes a listing

    It names us, and repeats what an old directory page says.

    AI assistant

    Purrple Orrynx is an events company founded in 2023 that works with private and social clients, such as weddings and parties.

    Source Venue & Events Directory, company profile

  3. Step 3

    Monday's check flags it

    The weekly check reads every answer, spots the wrong facts and traces them to the page being quoted.

    Question
    best corporate event companies in Dubai
    Named
    Yes, with wrong facts
    Quoted page
    Venue & Events Directory, company profile
    Wrong
    Name spelling, founding year, services

  4. Step 4

    A correction is filed, with the evidence

    The right facts, a link that proves them, and the page to change. A person approves it before it is sent.

    Correction requestedOwn pages fixed first

  5. Step 5

    Every Monday, the same question again

    Asked the same way, until the answer reads right. Our own pages change in a day; other sites take longer.

    Fixed, 14 OctOur own virtual events page: an old package price removed.

    Correction requestedThe listing still shows the wrong facts. Re-checked every Monday.

Illustrative sequence. The facts are the real ones about Purrple Orryx; the listing site's name is invented.

What the weekly check has found so far

  • An events blog's best-of list

    Spelled the name "Purrple Orrynx"

    Correction requested
  • An events blog's best-of list

    Founded in 2023

    Correction requested
  • An events blog's best-of list

    Private and social events

    Correction requested
  • Two business directory profiles

    PPC and SEO among our services

    Correction requested
  • Our own virtual events page

    An old package price

    Fixed, 14 Oct

Facts AI answers repeated about Purrple Orryx, found by the weekly check. Status checked on the live pages, 5 Nov 2026.

One page a day, every weekday.

A digital SEO manager. It picks one page, checks what buyers search for, rewrites it and waits for a yes. Every Monday it asks AI assistants the same buyer questions. A person approves every change.

  1. Reads what buyers search

    One page a day, against the searches and questions that should lead to it.

  2. Rewrites the page

    A before and after, side by side.

  3. Waits for a yes

    By email reply. No yes, no change.

  4. Checks it at 14 and 28 days

    Keep or undo, on the numbers.

From SEO manager

Subject Today's page: Office fit-out, Dubai

Buyers search "office fit out company dubai". This page ranks on page two and never answers what the work costs or how long it takes.

Before

Welcome to Northgate Interiors. We are passionate about creating beautiful spaces.

After

Office fit-out in Dubai, from design to handover. How long a fit-out takes, what affects the cost, and three recent offices.

Reply yes to publish, or tell me what to change.

Mock email. The company and content are invented. Nothing is sent.

What buyers asked, and the article it became

  • What a full quote for a 50-guest corporate event includes, before any call

    What to Send an Event Management Company in Dubai

  • A 3x4 m stand for a 3-day show, three times in one week

    Exhibition Stand Builders in Dubai: A 3x4 m Booth Guide

  • A Christmas family day for about 200 staff and their families

    Christmas Family Day in Dubai: Formats That Work for Companies

Real enquiries to Purrple Orryx, Sep to Nov 2026, with names removed.

A real after-check

Audio visual rental page, 14 days after the change.

  • Impressions318707
  • Position of its main query22.419

Google Search Console, 14 days before against 14 days after the change of 12 Oct 2026: impressions for the page, and the average position of its main query, audio visual rental dubai. Lower position is better.

In progress

Google clicks haven't moved yet. SEO compounds over months, so the 90-day numbers come in January 2027.

Last updated 5 November 2026

  • 389Aug
  • 416Sep
  • 369Oct

Google Search Console, clicks to the whole site per month, 2026. October 2026 against October 2025: down 16.9%.

Now counted

Enquiries from organic search: 8 since 2 Oct. Before the system, nobody could say how many.

5 of the 8 have reached the discovery stage. Another 18 messages from search were suppliers, job seekers or spam, and were filtered out before anyone counted them as leads.

  • 8real enquiries
  • 5reached discovery
  • 18filtered out as noise

PO CRM board, enquiries whose channel is organic search, 2 Oct to 4 Nov 2026 (the channel is recorded on email, website form and WhatsApp enquiries from 2 Oct). Real means after the noise filter; noise is suppliers, job seekers and spam.

What do AI assistants tell buyers about you?

Your own 9 buyer questions and a 6-point listing check. About 3 minutes, no sign-up.

Step 1 of 4

Tell us what you sell and where.

Your company name is only used to read the answers. It is never put in a question.

Steps 2 and 3 of 4

The 9 buyer questions, shown for corporate event management in Dubai

  • Ask each question in a private or logged-out window, so the answer is not shaped by your own history.
  • Named means your company appears anywhere in the answer. Not named means it does not. Named, but wrong means it appears with a fact that is not true.
  • Ask the same questions on the same day each week. One answer can change; the pattern over a few weeks is what counts.

InteractiveClick the options below. Ask each question in ChatGPT or Perplexity, then mark what the answer said. Your score updates as you go.

  1. What are the best corporate event management companies in Dubai?

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

  2. Who are the top corporate event management providers in Dubai right now?

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

  3. Recommend a good corporate event management company in Dubai for a mid-sized business.

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

  4. I need corporate event management in Dubai. Who should I contact?

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

  5. Which corporate event management company in Dubai is the most reliable?

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

  6. Compare the leading corporate event management companies in Dubai.

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

  7. Which corporate event management companies in Dubai have the best reviews?

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

  8. Who can handle corporate event management in Dubai at short notice?

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

  9. Which corporate event management company do businesses in Dubai use most?

    ChatGPT (opens in a new tab)Perplexity (opens in a new tab)

Step 4 of 4

The listing accuracy check

AI assistants repeat what they find. Six things to check about the facts they find.

InteractiveClick the options below. Answer Yes, No or Not sure for each point.

  1. Our name is spelled the same everywhere.

    AI assistants join facts by name. Two spellings can look like two companies.

  2. The founding year is right.

    A wrong year is the kind of fact an assistant repeats word for word.

  3. The services listed are what we sell today.

    Old service lists send you the wrong enquiries and leave you out of the right answers.

  4. One address and one phone number everywhere.

    Mixed details make you look less certain, and assistants prefer what they can confirm.

  5. No old prices or packages anywhere.

    Assistants quote prices they find, even from a page you forgot about.

  6. We appear on the "best of" lists AI assistants quote for our category.

    Many answers are built from a few round-up articles. If you are not on them, you are not in the answer.

Your result, the full check and a note on your gaps.

The two-page check: the 9-question template, how to read the answers, the 6-point listing check and how to find which page an AI answer is quoting. The questions and your score are free; the PDF and your note open here once you leave your details.

Get my result and the full check

The two-page check as a PDF, your scored result, and a short note on your gaps.

Run the check above first if you want your result in the note.

Prefer to talk? or book 30 minutes with Ankur.

AI search optimisation and SEO, set up for your business.

It can run alongside your current SEO agency.

1

The AI check and a site audit

What assistants say about you today, which facts are wrong, and which pages they read.

2

Then the daily page work

One page every weekday, a weekly AI check, corrections filed. You approve each change.

Check what AI says about youBook 30 minutes with Ankur

Questions

Do I have to leave my SEO agency?

No. The check and the daily page work run alongside whoever does your SEO today. In our own case the gap was the method, not the people.

Aren't more backlinks better?

Not on their own. We logged 1,809 backlinks on 1,221 websites, and the site's authority score was 9. Over 16 months, 3 of those websites sent every enquiry that came from a link. The rest sent none.

Why hasn't your traffic gone up yet?

Because SEO compounds over months, and Google clicks have not moved yet. What has moved is what buyers see: AI assistants now name us in 7 of 9 weekly buyer-question checks, wrong facts are being corrected, and pages load faster. The 90-day numbers come in January 2027.

Who approves changes?

You do. Every weekday the system picks one page and sends you the before and after by email. Nothing goes live until a person replies yes, and each change is checked again after 14 and 28 days, then kept or undone.

Does it work on WordPress, Wix or Shopify?

The weekly AI check, the listing corrections and the reports work the same on any platform, because they don't touch your site. The daily page work needs access to edit your pages. Our own case runs on a site built in code with a content system. For WordPress, Wix or Shopify, the site audit at the start shows what can be changed, before any work begins.

What do you need from me to start?

Read access to Google Search Console and Google Analytics, access to edit your website (or an introduction to the person who runs it), and one person who replies yes or no to the approval emails. It helps to share the questions buyers ask you in enquiries and calls. We start with the AI check and a site audit, then the daily page work begins, with you approving each change.

You can't see what ChatGPT tells your buyers. We check it every week and fix what is wrong.

Book a call with Ankur

Built by Prrowess for Purrple Orryx. See also the Google Ads case study and Tina, our events coordinator.

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