A dull design is an instant turn off. No matter how good or useful your product or service is, a bad design can significantly impact your conversion rates. Paying attention to typography is one of the easiest ways to amp up your designs and make them stand out so that they grab more eyeballs.
Simply put, typography refers to the technique of arranging text and letters in a manner that adds a distinct personality to your design and makes it visually more appealing. Without typography, even the best designs can be meaningless, whether you are trying to create your visual brand identity or just social media posts. The correct typography can enhance the quality of your visuals and boost brand awareness amongst your customers.
Here are our top tips to improve typography in your designs
1- Pay Attention to The Fonts You are Using
Fonts are one of the first elements that your audience will notice in a design. That’s why fonts are an essential ingredient for improving the overall typography.
Serif fonts or fonts with a decorative stroke at the end make it easier to read the lengthy copy as it allows the eye to travel across a straight line. Georgia, Garamond, Times New Roman, and Baskerville are all serif fonts. Using a serif font makes your brand look more established, professional, and trustworthy—brands such as Burberry, Vogue, and Coach all use serif fonts.
In contrast, sans serif fonts lack decorative stroke. As a result, these fonts are considered more modern fonts with clean and crisp lines. Helvetica, Open Sans, and Arial are some of the popular sans serif fonts. Designers prefer this style of font as it enhances the legibility of the content and design on-screen. Using sans serif fonts makes your brand look friendlier and more approachable. Companies such as Facebook, Airbnb, and LinkedIn all use sans serif fonts.
2- Embrace Whitespace
If you want your designs to look clean and organized, make whitespace your best friend. Whitespace creates the perfect balance in your design and helps to grab the attention of the user. Our brain is wired to skip a large chunk of text -- using whitespace ensures that the audience stays engaged with your content and doesn’t feel overwhelmed. Whitespace also helps to direct the attention of the viewer to the most critical element in your design. So if you need to create a focal point, there is no better way than highlighting it through whitespace.
Whitespace is also associated with luxury and sophistication. For instance, American retailer J. Crew uses plenty of whitespaces while posting on Instagram. As a result, even though the page is full of colorful images, it is really easy on the eyes and gives off a luxurious vibe.
3 - Double Check Spacing and Alignment
Maintaining the correct spacing and alignment is extremely important for maintaining the visual interest in your design. Incorrect spacing can destroy your design, forcing your audience to lose interest. Make sure to keep the spacing consistent throughout the design. Use left alignment for your text as center alignment makes it harder to read. You can also break up large chunks of text into smaller paragraphs to enhance readability. Additionally, ensure that each line of your text has less than 80 characters. Extremely long sentences are more challenging to read.
4 - Pay Attention to the Kern
Kerning refers to the space between characters and letters. However, this is usually overlooked, and the final design looks unpolished. For logos or headlines, you shouldn’t skip adjusting the kerning. This will ensure that your overall design looks more consistent and coherent. However, kerning is not about mathematical precision -- use your judgment to ensure that the spacing looks right. If you are using all capital letters for typesetting the headline, watch out for slanted letters such as A, W, K, and V that can leave a gap when used in combination with other letters. Additionally, adjust the kern once you have decided on the font size -- the spacing of letters looks different with different sizes.
5- Pair the Fonts Wisely
Given that there are many free fonts available, it may look tempting to mix-and-match different styles. However, unless the font styles are complementary, the pairing may end up hurting the overall appearance of your design. If you pair similar looking fonts, your audience might think you have made a formatting mistake. For instance, don’t combine Georgia and Times New Roman as the styles of the fonts are similar. Choose a pairing with sufficient contrast so that you can create variation. You can even combine a sans serif font with a serif font for incorporating more contrast in your text.
Need Assistance with Typography?
If you are a newcomer to the world of graphic design, it can be overwhelming to incorporate the right fonts for your designs. While there are various tools available at your disposal, you may find it difficult to create harmonious results unless you completely understand the art and science of typography.
But you don’t have to do it on your own! Our team at Prowess is here to help. We are a full-service marketing & design agency that offers unlimited design services. Whether you need e-commerce graphics, event flyers, or a simple display ad - our army of talented designers know all the tips and tricks about typography to create mind-blowing designs. Simply keep submitting your design request till you are happy with the results.
Once you subscribe to a plan, we assign a dedicated designer and an account manager to take care of all your design-related needs. We also provide assistance with social media posting and marketing plans -- make sure to choose the plan accordingly.
On the fence, if this service is for you? Why not try out our ten-day risk-free trial? If you are not satisfied with the results, you can always cancel the subscription and get a full refund. So don’t let off this opportunity. Check out the demo to know more about how Prrowess works and sign up today. We cannot wait to create stunning graphic designs for you!