Your social media marketing plan is bound to fail unless you adopt a strategic approach that focuses explicitly on graphics. Since social media has created an overload of information, the easiest way to make a favorable impression on your audience’s mind is by using stunning graphics. After all, 90 percent of the information processed by our brain is in a visual form, which is processed 60,000 times faster than text.
Let’s look at the ways social media marketers can ensure effective visual content for social media.
1. Typography Is Your Best Friend
Even the most stunning visuals can fail to make a mark if accompanied by hard to read the text. Typography, which refers to how you place text and letters to make your content appealing, plays an essential role. Whenever you create any message for social media, make sure that the font is easily readable on smartphones and laptops. Avoid complicated fonts and always check the spacing between the letters. Instead of using the same font in text-heavy images, play around with the shape and style.
2. Know Different Design Styles
Before you start posting content, understand which design style suits your messaging. For instance, if you are a luxury fashion brand, opting for a minimal and flat design style for your social media posts is an excellent idea. Instead of overloading your posts with stock photos, opt for illustrations or icons, which are a powerful communication tool. If you need to convey a complicated message, consider using infographics.
3. Optimize Images For Social Media
Images are building blocks of social media posts and a great way to attract attention to your content. It’s vital that the images you use load fast and are easy to share. Optimizing the images ensure faster load times while meeting the specific requirements of a social media channel. For instance, when you are posting square images on Instagram, make sure that the images are optimized to 1080 x 1080px. On the other hand, if you are posting stories, stick to 1080 x 1920px.
4. Don’t Ignore Templates
If you want to bring consistency to your social media posts, get into a template mindset. Templates make it incredibly easy to coordinate your marketing efforts as you can simply update an existing template with new content. Most social media marketers find it challenging to keep the creative assets organized and easy to access. With templates, you can keep the banners, logos, and other creatives at a central location.
Templates also help users connect a unique style with your brand and develop a deeper connection with you.
5. Pay Attention To Color Psychology
Colors play a central role in social media. If applied correctly, colors can trigger the right emotions in your customer. Ensure that the colors are in sync with the overall tone of your brand. If you are a fun brand and your target audience is young adults, using orange as your brand color is an excellent idea as orange represents friendliness and playfulness. If you are a luxury brand, consider incorporating black in your social media posts as it evokes a sophisticated and luxurious feeling.
6. Maintain Clarity And Simplicity
Overcomplicated designs with too many elements can be overwhelming for your audience. As a rule of thumb:
Use no more than two different font styles in a single post
use complementary colors to create contrast
include ample spacing so that the bold element stands out
With shrinking attention spans, it is important that your audience understands the message immediately. If you want your audience to connect to your social media content, work towards reducing the clutter. It’s that simple!
7. Use Visual Hierarchy
Visual hierarchy refers to the arrangement of various design elements in a manner that the audience notices the most important message first. The easiest way to create visual hierarchy is by using sizing the various elements, contrasting colors, and interesting typefaces. Remember that if your posts do not have a visual hierarchy, chances are your audience will scroll past the post without a second glance.
Looking For A Designer Who Can Create Stunning Graphics For Social Media?
Social media is more than a visual medium -- it is a free advertising tool that can make or break your brand. Incorporating effective design tips in your social media content can boost brand awareness and foster customer loyalty. Unfortunately, most marketers believe graphic design for social media is simply about adding a catchy caption with the accompanying image. But picking the right font styles, color schemes, typography, and layout is also extremely essential. So if you want to make the most out of social media platforms, it’s time to get the experts on board.
That’s precisely why you need Prrowess, a full-service marketing & design agency, that provides unlimited design services. Before locking in a design, we understand your requirements and also put your target audience at the heart of our thinking. Thanks to our unlimited design services priced at just AED 1499 per month, we carry out unlimited revisions to the graphics till you are completely satisfied with them. To get started, sign up with us and select a subscription plan that works for your business. Just provide the ad copy for your graphic requirement and leave the rest to our talented designers. We will also assign an account manager and a dedicated designer who will work to ensure that your journey with Prrowess is hassle-free and you are able to make the most out of our platform. While the exact turnaround time depends on the complexity of the designs, usually most graphic design tasks can be completed between 24-48 hours from their start date.
We even give you an opportunity to test if Prrowess is what you need. Sign up for a ten-day risk-free trial, and if we fail to impress you with our work, you cancel the subscription and get a full refund.