With one billion monthly active users, Instagram is one of the most powerful platforms to promote your business through visual marketing. Approximately 63 percent of Instagram users log on Instagram at least once a day and spend an average of 28 minutes scrolling through the feed. Moreover, at least one business profile is visited daily by 200 million Instagram users.
These statistics make a compelling case -- if you want more customers to know about your brand and convert your leads, you need to market your brand well on Instagram. This article will look at the top marketing tips to grow your brand on Instagram and get noticed by potential customers.
1. Say Hello To Your Business Profile
If you want your Instagram marketing plan to deliver results, make sure that your brand has a business profile. A business profile offers several unique advantages, such as publishing Instagram ads directly without Facebook tools, checking analytics and impressions of every post, and adding a call to action button right on your profile. With a business profile, you can expect an average 1.46 percent monthly follower growth and an average engagement rate of 0.96 percent per post.
2. Make Optimal Use Of The Free Tools
Once you set up your brand’s Instagram account as a business account, you can access the Insights or analytics of your post to understand the data regarding impressions and engagement received by every post. Insights are available for posts, Instagram Stories, and videos on IGTV. Apart from gauging your content’s performance with the audience, Insights also helps you keep a tab on the overall trends.
Access to analytics is a real gamechanger as it allows you to tweak your marketing plan accordingly. The more you learn about what clicks with your audience, the better your content becomes.
3. Use The Right Hashtags For Your Posts
Hashtags can help you create targeted marketing campaigns and serve as excellent promotional tools. If you are trying to build your brand’s presence on Instagram, hashtags can also help you boost brand awareness.
However, your posts shouldn’t become a graveyard for burying countless hashtags that are irrelevant to your content. Instagram regularly updates the algorithm to filter out spammy hashtags such as #like4like. You can use a maximum of 30 hashtags for posts (across captions and comments) and ten hashtags for each Instagram Story. So make sure that every hashtag counts.
We would also recommend crafting a personal hashtag for your brand that is memorable for your audience. Branded hashtags can inspire your followers to create a community to share meaningful posts. Take, for instance, Lululemon that uses the hashtag #thesweatlife. You can see over 400,000 posts on Instagram using this hashtag.
4. Don’t Ignore Instagram Ads
Engaging ads on Instagram can help you target the maximum number of users. For instance, you can use buyer personas for your brand to identify various audience segments and create different Instagram ads.
You can also experiment with different types of Instagram ads, such as carousel ads, video ads, IGTV ads, and Stories ads. However, it is important to choose the right format of the ad for your brand. You need to understand your business’s goals, review your social media marketing plan, and audit how different Instagram ads can help you achieve those goals.
5. Unleash Your Creativity To Make A Mark On The Audience
Great content will always attract engagement. If you want to grow your brand on Instagram, focus on making your content extremely creative that nudges the audience to pause and engage. For instance, look at this Instagram post by FedEx. The audience is aware that FedEx provides shipping. But incorporating the FedEx brand in creative images and adding a catchy caption is what clicks with the audience. Merely posting about FedEx would not have had the intended effect.
Apart from posts, the overall aesthetic of your account should be in sync with your brand identity. Your feed should be compelling enough to force the users to hit the follow button as soon as they discover your page.
6. Team Up With Influencers
When it comes to marketing successfully through Instagram, Instagram influencers are a crucial cog in the wheel. Collaborating with the right influencers for your brand and having them promote your product or service can attract several paying customers. Compared to other social media platforms, influencers on Instagram receive the best engagement, and 34 percent of B2B businesses have showcased their content through influencers.
7. Never Ignore Your Followers
Followers are going to be the fuel that propels your brand forward. Make each interaction with your followers memorable. If a post receives a comment from a user, make sure to reply. This simple gesture can foster brand loyalty and help in the word-of-mouth marketing of your brand. Never miss an opportunity to interact with your followers and engage with them. You can host giveaways, ask-me-anything sessions, or even prompt your users to tag their friends who might enjoy your posts. These are some great ways to market your brand to a larger group of audience.
Do You Need Help With Marketing On Instagram?
Marketing your brand on Instagram is not a cakewalk. You need a carefully crafted marketing plan and stunning graphics that instantly grab the attention of the users. Trying to do everything on your own, especially when you are a small business or solopreneur, can be incredibly time-consuming and challenging. If you want to focus your attention on running the business and want someone to help out with marketing your brand on Instagram, it is time to collaborate with Prowess.
We are a full-service marketing & design agency. Our USP is providing subscription-based unlimited graphic design services. We have a team of talented designers who can create amazing graphics for your Instagram account. You can also count on our social media marketing managers to develop a customized marketing plan for you that boosts your brand’s visibility and amps up the conversion rates. If you want to know more, don’t miss this short demo. Like what you see? Sign up right away.