• Jyoti Yadav

Benefits of Having a Social Media Presence

It’s that time of the year fellas! excitement is in the air, fresh vibes are rolling and everyone and everything seems pleasant around. Ah, I just love these jolly vibes. Well, Christmas has gone and it’s time for the new year now. I know everyone is as excited as I am and it would be hard to spare time for reading a blog maybe, but let's just put our excitement aside for a second and think what to achieve in 2019? Have you planned up all? Is it really top notch or are we lacking behind somewhere?


Well, how about some planning about social media marketing? I mean, if you’re still going to ignore it in 2019, god knows what will help you then.


Okay, let me just ask, “do you have an idea that how much time does an average person will be spending on social media?” I’m certain! you can’t get close to the real figure. Well, according to a study an average person will spend more than five years of their lives on social media. Surprised? And, I believe the way digital marketing is evolving, this figure is going to increase in the future. We truly live in a digital age where email has become the go-to form of communication, and you don’t even have to leave the house to shop, to eat and etc.


Hence, it’s hard to overestimate the importance of the internet for businesses – and more specifically, social media.


Though in most cases when we speak to a person about the internet and social media marketing for their business, what thoughts do you find?

“Recommendations and word of mouth work best for us. My list of loyalties is huge and special offers seem to be a lucrative way to attract people in the door.” We have been operating this way since we start, so why to change?

If you’re a business owner and acknowledge these words, take a deep breathe and spend a few minutes to go through this article, as you risk being left out behind by your rivals.

Social media can truly add fuel to the fire in your business. So here "Five benefits of having a social media presence".


1. Say Hello to New Fans!

Social media gives your brand a new life, it will help your brand get noticed and discovered, among a larger audience. You can actively communicate to your potential customers in online communities and group, use hashtags on most famous platforms Instagram and Facebook. Moreover, it gives you the power to share your brand's story, in most effective and engaging way imaginable.

Above is the statistical figure of every minute of a day spent on social media.

Did you see where your potential customers are chilling mostly? Guess what you’ll get in becoming social like them? #brandawareness


2. Customer Service and Customer Support

Customers share their experiences online. They are already talking about you on social media, seek out their social accounts for customer service.

So, keep your team on point and acknowledge their response be it positive or negative would help build trust among your loyalties.

No matter how elite and big your place is, sorry and thank you work wonder always. Provide complete information and clarify concerns. When you do so, your persistence and dedication will be recognized, hence #brandloyalty

Research published in the Harvard Business Review shows that brands who don’t meet those expectations damage their bottom line.


3. Increases Website Traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

If you have done the social media marketing sensibly, it’ll build a relevant audience and done the SEO on your site efficiently, you will get quite a good amount of visitors to your website.



4. Incessant Lead Generation

Brand awareness and persistent social media follow up will reward you with new customers/clients. As with the previous point, efficient planning and interaction will direct traffic towards a lead conversion point, hence higher sales.

Moreover, many social networks offer an inexpensive way to promote your business and distribute content, specifically designed to collect leads i.e social ads. The best part is they offer powerful targeting options so you can reach the right audience and make the most of your budget.


5. Partner with Influencer

Influencer marketing is the top social media trend of 2019.

Influencers—people who have a large following on social media and can draw the attention to your brand. 2018 saw a lot of brands partnering with bloggers and social media influencers on short and ongoing campaigns.

By using influencers who cater to your target market instead of trying to reach this market on your own, you have a unique chance to gain exposure in front of a whole new audience and lure them towards your product/services.


Reading a review from an influencer you follow is usually more compelling than a review from an unknown person. Can you just imagine to miss this benefit of social media? No, you can’t.


6. Measure ROI

Can you really measure your flyer distribution efforts or of the word of mouth? Yes, it’s always a challenge for marketers to prove return on investment. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. Tools like Google Analytics track website traffic generated from social media, conversions, email sign-ups, and ROI for both organic and paid social media campaigns.


These are some of the main benefits. I hope you’ve learned a little bit more about the importance of social media marketing for your business and how to use these platforms to market to your customers. If you’ll invest your time and efforts in your social lawn efficiently, and you will be rewarded very soon.

Think like your rivals already know this and are social, you still giving it a thought? It’s never too late. Start today.


Set your clock for January 28th, 2019 some exciting logo designing tips coming your way.

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