The graphic designing industry has evolved significantly in the last few years. Whether you are a small business starting out or a well-known brand, if you want to enhance your credibility and communicate effectively with your audience, high-quality graphic designs are a must-have in your kitty.
In fact, 67 percent of small businesses believe that graphic design will play a crucial role in the exponential growth of their business in the upcoming years. Moreover, Adobe reports that 71 percent of companies are now creating ten times the number of designs than in the previous years.
Yet, there are too many misconceptions about graphic design that every non-designer believes in. In this article, we bust popular myths so that you can make an informed choice:
1 - Graphic Designing Is Easy
Most people believe that graphic designing is a straightforward process. However, creating a jaw-dropping design involves several steps. Understanding the client brief, brand ethos, marketing strategy, and reflecting those through the design is easier said than done.
Take, for instance, the logo for Apple, Inc. The first version of the logo was created back in 1977, and since then, the logo has been modified five times! The present-day logo, which is universally recognized, was not designed overnight. If you want your brand logo or other design assets to stand out, you need to respect the process that graphic designers follow.
2 - Picking The Right Font Is All You Need
Font selection and typography are one of the crucial elements for creating stunning graphics. However, these are not the only elements that a designer takes into account. Finding out the correct combination of images and illustrations along with the font typography is also incredibly important. Moreover, designers need to take white space and negative space into account to create a harmonious design that conveys the intended message.
3 - Anyone Who Can Use Photoshop Or Illustrator Is A Graphic Designer
While these tools definitely find a place in every graphic designer’s arsenal, merely learning how to use various designing software doesn’t make you a graphic designer. One must also understand the fundamental concepts of designing to create visuals that will wow the audience. For instance, including the Golden Ratio is vital for creating a perfectly balanced design. A skilled graphic designer seamlessly incorporates the Golden Ratio in layout, logos, and image composition to boost the design’s aesthetics.
4 - Only Still Images Work For Great Graphics Designs
Research shows that audiences on Facebook and Instagram are five times more likely to engage with video content than static content. As a result, graphic designing has moved from the realm of still images to motion graphics. Designers are constantly experimenting with various video formats such as animated GIFs, infographics, and customized social media ads for different platforms that are more engaging and eye-catching.
However, designing motion graphics is no cakewalk either. You must take into account the color palette and optimize the video format for mobile screens. After all, the attention span of your audience is limited, and unless you can impress them right off the bat, they are likely to ignore your post.
5 - Graphic Designing Is Not For Online Media
A lot of people believe that the print medium alone requires stunning graphics. This couldn’t be further from the truth, given that currently, every business is on various digital platforms. Whether you have a website, want to place ads on Facebook or Instagram, or simply send a curated newsletter to your customers, you need to include high-quality graphic designs.
6 - Making Changes To A Design Can Be Done In The Blink Of An Eye
Sometimes you may need to change your brief last minute to align it with your new marketing strategy. One of the most common misconceptions is that it is incredibly easy for designers to make changes to the existing design.
But any work done by the graphic designer in haste can never create a great design. While designers have several tools at their disposal, reworking changes take time. The designer has to assess the pre-existing elements of the design and align them with the new instructions.
7 - Every Design Should Be Created From Scratch
While plagiarising designs is a strict no-no, not every design is created from scratch. Given the surge of creativity around us, it is hard not to get influenced by what’s around us. As a result, designers look at other designs for inspiration. They even use templates if they are creating similar designs for the brand as it helps to save time. For instance, if you want to post quotes on your Instagram account, the designer can create a template that simply needs to be updated for a new post. Using templates also helps to maintain consistency. Brand consistency is extremely important for boosting brand loyalty.
8 - Graphic Designing Can Be Done For Cheap
If you are ready to compromise on the design’s quality, you can get it done for cheap. However, you get what you pay for -- since graphics help you create a unique identity for your brand, you need to pay for the designers’ skill and expertise to help you stand out.
Looking For Amazing Graphic Designers Who Can Nail The Brief?
While it may seem that anyone with a laptop and Adobe subscription can design, graphic designing is not a cakewalk. If you want graphics to make a real difference to your marketing goals, it is time to get the experts onboard instead of trying to do it on your own.
And that’s where Prowess can help. We offer subscription-based unlimited graphic design services -- our talented designers work on your design requests till you are completely satisfied. We even have social media marketing managers to build a customized marketing plan for you and post on your social media accounts To learn more about Prrowess, watch this short demo and register right away. If you don’t feel comfortable committing right now, you can even opt for a risk-free and fully refundable 10-day trial.